(UNFINISHED) The issues raised in the targeting of national and local audience, specifically British, by international or global institutions.

Nowadays it is important to target a national audience to maximise profit on a product and avoid piracy to impatient markets in other countries, on top of this, if a game is released internationally . However it can also be very time consuming to make a game multi-national, beyond translation difficulties,as games must account for what content is acceptable in diffrent countries.

Many console developers have had to componsate for thie needs of other countries. For example, consoles are banned in China because they are belived to corrupt youth. Therefor,