(UNFINISHED) The issues raised in the targeting of national and local audience, specifically British, by international or global institutions.

Nowadays it is important to target a national audience to maximise profit on a product and avoid piracy to impatient markets in other countries, on top of this, if a game is released internationally . However it can also be very time consuming to make a game multi-national, beyond translation difficulties,as games must account for what content is acceptable in diffrent countries.

Many console developers have had to componsate for thie needs of other countries. For example, consoles are banned in China because they are belived to corrupt youth. Therefor,

PEGI

PEGI (established in 2003) is an organisation that rates the appropriate age group for not only games, but other forms of media such as DVD’s. PEGI stands for Pan-European Game Information; PEGI is supported by all three of the mainstream console developers and is used in over 30 countries. Specifically what PEGI does is rate a game, labelling its content suitable for a certain age group and above. When looking at a games content, they in particularly look for aspects such as drugs, gambling, sexual content among other adult themes, as well as anything that younger audiences may perceive as disturbing or frightening . Their age ratings include 3, 7, 12, 16 and 18 with the most games being rated 3+. The PEGI system has helped the industry, not only in that it protects under-aged customers from purchasing certain games, but also that it lets games themselves be more clear in who they are marketed towards. 

Distributors (tasks 1&2)

Task 1
1.GTA:V-Take-Two Interactive

2.Skylanders:Giants-XBEC Entertainment

3.Angry Birds-EA Chillingo

Task 2

Established in February 2003, Advantage Distribution is an organisation dedicated to distributing products of developers in the video games industry. They stock and distribute products, both software and hardware, from some of the largest developers in the industry such as Nintendo, Bandai Namco and Bethesda. Advantage boasts a stock of over 3000 games and hardware products ranging from consoles to gaming peripherals. They deliver both directly to customers, and to game retailers.